I was part of the amazing team that worked non-stop to develop the Victoria Sport brand — originally launched as VSX. To find the perfect balance between performance and sexy, I analyzed the global marketplace and studied activewear brands. I interviewed customers as we tested product, getting their opinion on specific items as well as their overall workout uniform. We also went straight to influencers — consulting with brand-right fitness experts to understand what they were looking for in their activewear as well as what they saw students wearing to their classes.