Style & co. is a massive volume driver for Macy’s. Customers rely on the brand for both seasonal fashion and basics. I helped the design, product and marketing teams update key items while continuing to bring newness to the line. In 2012, my team called out the Americana trend that saw major success and continues to be part of the line. I was proud that the executive team used my Europe reports continually and frequently referenced them for development. I worked closely with the accessories team to develop Style & co. handbags and developed a program to educate vendors about the brand.