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S T O R E D E S I G N / P O P - U P C O N C E P T S
I created the first-ever retail and pop-up stores for Winky Lux – an emerging Gen Z/millennial digital beauty brand. Stores featured branded experiences, including selfie walls, to engage customers and provide tools to capture customer data. Stores were delivered from concept
to opening in just five weeks, including recruiting talent.


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