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I was part of the L Brands team that created the Pink brand — supplying research on the global marketplace and competitors. We tested product in key doors and helped merchandise the brand for roll out to additional stores. After a successful launch, I continued to provide marketplace research that kept our executive teams a step ahead. To gather more information on the Pink customer, I photographed and conducted interviews with college students as they enjoyed the ritual of spring break in Cancun. It was an unforgettable experience.

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