I liaised between Nintendo and LeSportsac as the two brands partnered to expand their customer
base. It was essential each brand maintain their personality and integrity as they created new products and experiences together. I directed a Nintendo + LeSportsac pop-up at The Kiwi Cafe in Shanghai, merchandised product at the Nintendo flagship store and converted the LeSportsac store in SoHo to a Nintendo + LeSportsac branded experience. It was a great collaboration for both brands!