I worked closely with Macy’s I.N.C brand — researching, editing and reporting on global trends that would help deliver accessible, of-the-moment fashion. I created presentations and tools that allowed the brand teams to find the best way to leverage corporate-wide trends and key seasonal items, including denim and relaxed casual pieces that complemented I.N.C’s more casual side.
 

As a member of leadership teams, I helped conceive new I.N.C footwear, handbag and jewelry lines. My role also included partnering with the marketing team to style looks, develop direction and provide content for digital, print and social media marketing campaigns.

The 30 Years of I.N.C 30 Gifts campaign was a major holiday initiative that I worked on with cross-functional partners. I am proud of my successful effort to include a mini Essie nail polish set as one of the 30 I.N.C gifts. The Essie product sold out in early December.