One of my favorite projects at L Brands was researching apothecaries. My team felt the personal care and natural cosmetic market had considerable potential.  We studied apothecary brands all over the world, and were particularly impressed with New York’s own C.O. Bigelow — and their authenticity as the oldest apothecary in the United States.  As a result of the research, L Brands partnered with C.O. Bigelow, testing store formats and brand extensions. The lines and products that were developed as part of that partnership, including the Rose Salve Tin - No. 012, continue to be top sellers today.  I always love seeing C.O. Bigelow products at places like the Yellowstone Club!